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Make a lasting impression and gain a competitive edge with direct mail

Tips • 12th Sep, 18 • 0 Comments

Recent research from JICMAIL – the first ever measurement system for mail - indicates that direct mail may be the best way for businesses to make a return on investment in today’s fast-paced digital world, believing direct mail is more trust-worthy and relevant. At FP Mailing L&C, we have put together some key points and benefits of direct mail and how JICMAIL could help you to collect and understand your direct mail data.

 

Wide reach

Addressed marketing communications have a reach of 1.2; for every 200 items received, 20 are shared on average. It is more likely for a hard copy communication to be shared than an email, so why not utilise mail?

 

Long-lasting impressions

Direct mail is passed on, revisited and remains in the home longer on average 6.8 days (with 27% of mail in the home for over 4 weeks) in comparison to email, which can often result in no actions at all and stay forgotten in an inbox. Because of this, direct mail delivers a lasting impression and drives results.

 

Multiple actions for one communication

Addressed direct mail is revisited 4.2 times on average, and drives multiple actions. Stats show that 31% of addressed mail leads to commercial action such as consumers from following your business’s social media accounts to visiting your website to ensure you are including a call to action.

 

Better at driving ROI

According to the recent research conducted by JICMAIL, 70% of consumers are driven online as a result of receiving direct mail marketing communications. But not only that; as a whole it adds 12% ROI to your campaign – so what have you got to lose by adding mail to your strategy?

 

What is JICMAIL?

It provides robust audience data for direct mail communications, including; measuring number of consumers reached, number of times viewed and how long it is kept in the home – for all direct mail items that reach the letterbox! The data is kept using a diary which tracks the mail journey for 4 weeks in a sample of 1,000 households per quarter across the UK. These new data analytics can be accessed through media-planning tools such as IMS, Telmar and Choices as well as the new Insight Engine from Royal Mail MarketReach at marketreach.co.uk/insight-engine.

 

We can help you find the right postage and measurement solutions for your business communications, and provide you with a no obligation quote. Simply call our friendly and knowledgeable team on 01925 820 638 or complete our contact form here, and we’ll be happy to help. You can also visit Royal Mail’s website to discover more on JICMAIL.

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